Guymon

Periodic Table Of SEO Ranking Factors

Searchengine Land hat eine schöne SEO Infografik herausgebracht. Auf einer weiteren Seite werden die einzelnen “Elemente” erklärt.

The goal with the Periodic Table Of SEO Ranking Factors and this online companion guide (is) help those new to SEO focus on the big picture and perhaps help some experienced SEO hit the “reset” button if they’re feeling a bit lost among the trees of the SEO forest.

That’s why this guide doesn’t try to get into the debate over whether having your most important keywords be at the beginning or end of an HTML title tag. Nor are we trying to assess if H1 header tags carry more weight than H2 tags.

We’re purposely avoiding being so specific because such things can easily become overkill. Instead, we want you to understand that your pages should have descriptive titles, that indicating page structure with header tags may help, and topping things off with easily deployed meta description tag is a good idea Do these things, and you’d probably addressed 90% of the most important HTML-related factors.

WordPress SEO Theme Guidelines

Joost de Valk teilt einige Tips was man beim Theming für WordPress asu SEO Sicht beachten sollte. Das meiste lässt sich allerdings auch auf andere System übertragen, z.B:

• The H1 should be used for the most important heading on the page. In most cases, that is the article title, not the logo, on every page but the homepage.
• In an ideal world, the first content in the HTML is the content of the page, followed by related navigation, then sidebars, then site navigation, then utilities like sitemaps and privacy statements.
• Don’t use “read more” or “continue reading” as the first anchor text towards a post, not in the body, not in widgets, nowhere. Just use the post title.

SEO URLs

Joost de Valk macht sich Gedanken über die perfekte (WordPress) SEO URL.

Let’s answer some of the questions that continually pop up: what does the optimal WordPress SEO URL / Permalink structure look like? How should you use your URL’s, what should and shouldn’t you do with them. A lot of questions below, a lot of answers, most with a reference to a video or post from Matt Cutts, the head of Google’s web spam team.

daily links

• Treesaver.js
  treesaver® is a JavaScript framework for creating magazine-style layouts using standards-compliant HTML and CSS.
• CSS3 Buttons | Simple CSS3 framework for creating GitHub style button links
  CSS3 Buttons is a simple framework for creating good-looking GitHub style button links.
• WordPress 3.1 Artikel Formatvorlagen im Theme einrichten - so funktioniert’s | Elmastudio
  Es gibt ver­schie­dene Lösungsansätze, um die neuen, Tumblr-ähnlichen Formatvorlagen (Post Formats) in einem WordPress-Theme umzu­setzen. Im bereits vor­ge­stellten WordPress Blank-Theme »Toolbox« werden die Formate mit hilfe der WordPress-Funktionen get_template_part und get_post_formats aufgerufen.
• How To Do An SEO Audit
  The first step in any new SEO relationship is to conduct an audit. Imagine the poor client who has changed SEO providers several times. If the providers were all on their toes, they each conducted audits. Some businesses may dread the SEO audit process because, if done properly, it will be thorough and exhaustive. In fact, whether a company changes SEO providers or not, it’s a good idea to conduct a thorough SEO audit at least once a year, especially if the business is drawing significant revenue from search traffic.
• hunziker’s sandbox: Views PDF | drupal.org
  With this module you can output a view as a PDF document. Each field of the view can be placed on the PDF page directly in the administration interface. Therefore a new display called "PDF" is added.
  You can also specify a background PDF document. This enables you to put unlimited static content to the dynamic PDF. The template PDF can be created by any PDF creator such as Adobe Acrobat Professional or Open Office.
• Learning Git from an Amateur’s Perspective | DrupalEasy

Drupal: SEO Modules

Im Searchengine Journal werden einige Module für OnPage Suchmaschinen Optimierung von Drupal besprochen.

To start, here is a list of all things that you should fix on your website:

• Different titles on all pages
• Write the site Meta description (no more than 160 characters)
• Use different headings
• Add ALT attribute to all images (aka image description)
• WWW resolve (redirect the version of your website with www. to without, or vica versa)
• Include robots.txt
• Add XML sitemap
• Declare the correct language
• Integrate Google Analytics
• Decrease page load time (this is the hardest)