Guymon

SEO: Page Speed

Bei Alex Graves bin ich auf ein Video von Matt Cutts gestoßen in dem er die Bedeutung der Webseiten Performance deutlich heruntergespielt.

Although there seems to have been a huge push towards looking to reduce the page speed, Cutts revealed that there are only really “one in a thousand” sites that have any issues in relation to their page speed that could be big enough to affect their position within the search engine results, taking away some of the need to have the most efficient site on the internet.

Die Schlussfolgerung des Posts – Google Page Speed Optimisation is a Waste of Time – teile ich zwar nicht, denn eine gute Performance macht Benutzer zufriedener, aber es ist zumindest interessant, um nicht zuviel Energie, aus den falschen Gründen, in einzelne Aspekte der Entwicklung zustecken.

Optimising an Image-based Website

Matt Cutts gibt Tips wie man sehr bildlastige Webseiten für Google optimiert.

So the key to getting your image-based site noticed by the search engines is to optimise the text around your images.

This includes image captions, page titles, ‘alt’ properties, and paragraph text around the image. Although the image should be the focus of the page, and a lot of artists like a clean, minimal look on their sites, so that the image can really dominate, you still need to include some text on the page.

Consider writing about the origins of the image, or where the idea came from. At the very least give the image a name and a short description. And as Matt says, allow visitors to comment on your images, to increase the amount of content on the page, and try to get some of your target keywords in there. You can always moderate the comments to keep things how you want them.

Mehrsprachige Seiten: Domains, Subdomains oder Subfolders

Kevin Gibbons gibt einige Tips zur Entscheidungshilfe ob man für mehrsprachige Webseiten Domains, Subdomains oder Subfolder einsetzen sollte.

International SEO is still one of those topics where there is no clear right or wrong answer – but there are different strategies which may be more or less successful depending on given factors and scenarios. (…) In my opinion, having a local TLD is still the number one way of showing Google that a website is intended for a specific geographical target. And I can’t see that changing either, despite huge improvements in Google Webmaster Tools over geo-targeting settings.

30 (New) Google Ranking Factors

seoptimise postet einige Vermutungen welche Rankingfaktoren unterschätz werden und welche old-school Faktoren möglicherweise keine große Rolle mehr spielen.

Einige Faktoren die ich spannend fand:

Outgoing Links – it has already been two years since Matt Cutts disclosed that outgoing links to authority sites are a positive ranking factor.

Backlink anchor text – when every link to your site from the Web has the same anchor text, such as “seo agency”, this will be easily detected by Google. The anchor text of incom

h1 headlines - Other specialists tend to dismiss h-tag altogether these days. I’m not sure here, but headlines are not a place to stuff keywords in anymore.

Keyword - density is not a metric most serious SEO practicioners use in 2011. While it’s good to mention your actual keywords on page, any suggested density of several per cent is nonsense and barely readable.

Search Ranking Factors Survey 2011

SEOmoz veröffentlich die Umfrage Search Ranking Factors für 2011.

Dazu gibt es einen lesenswerten Blogpost von Rand Fishkin in dem er die Methode und Interpretation der Daten erklärt.

Just as with the social correlation data we released in mid-April (which comes from this same research), please be careful not to confuse correlation and causation. There are plenty of features that are correlated positively or negatively with rankings in Google that are almost certainly not actual parts of Google’s ranking algorithm.