Drupal: Create CCK Formaters
Von der Design4Drupal How to Create CCK Formatters:
The best way to template out your node content and views fields is to not have to! By creating your own CCK formatters you can take control of your field output. CCK formatters are the options you see when you go the ‘Display Fields’ tab for a content type, or choose the output of a views field, or as an option in Panels.